Remember how I talked about having Vision yesterday? Vision involves seeing differently. Well, what do you see?
What does your ideal business day really look like? Seriously.
- A 2-hour work day, 4 days a week
- Two hours each day on writing your next fictional book
- Daily family time with your children at school and home
- Longer and more frequent vacations, while your business still runs. In fact, your business is growing while you’re away.
- Bringing in more money than you did you last week.
How is this possible?
Define and design it.
Here’s a defining question for you…
“What would it take for my business to run and thrive, without me in it?”
Think about what you shouldn’t be doing. Especially those things many others can do better and faster. (And they can.)
Do you really want to implement search engine tactics? Email affiliate partners? Write articles? Build and test opt-in pages? Close sales on the phone?
What do you do best?
Work from, and build your business around, your strengths, and you’re on track to design the business of your dreams.
This requires you to do something that’s hard for most… Give up control of every single detail of your business.
“Do what you do best and outsource the rest,” says Peter Drucker.
If you happen to have a financially valuable skill, even better. Because you’ll bring in greater sales, the engine of your business, while working less and having more fun.
What’s a financially valuable skill?
Copywriting. Direct marketing. Anything that shows a measurable sales result. Of course, you can have someone else do that too.
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Now, here’s an important point you need to understand. If you grab hold of this ONE idea alone, your business will skyrocket.
When you’re working from your strengths, having fun, it sets up everyone else around you to do the same and raise their game.
When THAT happens, you attract more business and attention from others who wouldn’t have considered you before.
There’s a processional effect that’s magical.
People, prospects, partners, will come to you, instead of you trying to chase them. It’s beautiful to witness.
That’s the power of “define and design.”
- Andy
P.S. More to come. Tell me what you’d like to know more about… Enjoy your weekend.


